Cannabis Index 2.0: Nine Brands Too Close to Call
Evidence pack, 5W Public Relations Research

Measured: October 30, 2026 · 24 questions × 3 runs · 288 AI answers
This pack holds the measurement data behind the report. Every number in the report can be
recounted from these files. Counts in the report come from summary.csv and per_engine.csv.

Files:
- summary.csv: One row per tracked name: answers naming it, appearance rate and 95% interval, first-mention position, own-domain citation, citation share, Google AI Overview counts and five-engine totals.
- per_engine.csv: The same counts split by engine (ChatGPT, Claude, Gemini, Perplexity).
- significance.csv: Pairwise comparisons between the leading names (z-test, p-value, whether the 95% intervals overlap).
- sources.csv: Cited domains: number of citations, share of all citations, and how many answers cited each domain.
- entity_rollups.csv: Spellings and name variants counted together with each tracked name.
- unmatched_names.csv: Names that appeared in answers but were not on the tracked list, unfiltered, with answer counts.
- status-decisions.json: Decisions on names in transition (mergers, renames), with the source used.
- trials.csv: One row per answer: engine, question, run, names found, citations, measurement time.
- raw_responses.jsonl: The full text of every answer and Google AI Overview, with its citations, one JSON record per line.

SHA-256 checksums:
80f1935eb90cc757acd6d81784b3599fd2592a2df0a54900a9a9b1c432cd0b68  summary.csv
00dc8531c43847e8efd1c399ec3d151a58bfda8c20e90615f3ffc26cdc7d943c  per_engine.csv
294f2e47db0aaf4c3d9260fd0f13b9a8b58d1e6c44880f82cfb12fb3782aa4c4  significance.csv
5ea991d28a23343c1a2dc89fb252d6120aa9d6ffdc733e6f897af945029bf5e1  sources.csv
41b92a1a89be8575a2e7b97d35fedd7cc3fc1f062348c558817018f5682233bf  entity_rollups.csv
b042f9a176ed91d8e5796ba37acb912fe0467d0f2d8e9e06dcc76eba3286f0ca  unmatched_names.csv
4c40c2b3d0a824027e8d2fc78422149e78352c0df42c5996cf88f08d17174003  status-decisions.json
ddc45081a9335598975c5f41655ac21c71b7df7dbeba0ad4b8e626e4e9933067  trials.csv
8b85dc5f2caf884e3a41cb186256c62e7d85170f646bdd05e511755b9e712cac  raw_responses.jsonl

Questions or corrections: info@5wpr.com
