Celebrity Index 2.0: LeBron James Tops a Close Field
Evidence pack, 5W Public Relations Research

Measured: November 4, 2026 · 24 questions × 3 runs · 288 AI answers
This pack holds the measurement data behind the report. Every number in the report can be
recounted from these files. Counts in the report come from summary.csv and per_engine.csv.

Files:
- summary.csv: One row per tracked name: answers naming it, appearance rate and 95% interval, first-mention position, own-domain citation, citation share, Google AI Overview counts and five-engine totals.
- per_engine.csv: The same counts split by engine (ChatGPT, Claude, Gemini, Perplexity).
- significance.csv: Pairwise comparisons between the leading names (z-test, p-value, whether the 95% intervals overlap).
- sources.csv: Cited domains: number of citations, share of all citations, and how many answers cited each domain.
- entity_rollups.csv: Spellings and name variants counted together with each tracked name.
- unmatched_names.csv: Names that appeared in answers but were not on the tracked list, unfiltered, with answer counts.
- status-decisions.json: Decisions on names in transition (mergers, renames), with the source used.
- trials.csv: One row per answer: engine, question, run, names found, citations, measurement time.
- raw_responses.jsonl: The full text of every answer and Google AI Overview, with its citations, one JSON record per line.

SHA-256 checksums:
6fb8aaed1ef815c7be7ad4797ca70b030eb5821b1cb0e84123c677404a21fe4d  summary.csv
a99bc3a134cffc20a973900344439c1fc557dd34964e9b204a19c98fe9c82723  per_engine.csv
d6307e09c783b8109b242241cce9f600ee99bd97612706bcc1664404c17ae51b  significance.csv
7ef360e2b22919ea8c84308413c0afab9d90b5f5aa7fd2f165b44700a1ae865d  sources.csv
00e8308050d32b46495d1471fe59f813dae3e4d0db3effbcc6afd64a85087acc  entity_rollups.csv
7497cc72e7ea1b0383665f9f6455f20bba44423706a3d5e24ebdf3529c24e2d3  unmatched_names.csv
59e4996ddabb23bc66b34e70e46cf34ae5a5a9178cadab2aa086da43a70b2b62  status-decisions.json
9f31cdb1cd07d4c2ad2faad12c3fb3df83dce3818f5a26b36972a1dd365ac503  trials.csv
6b50815a0604fc3244ece488eb5b3412b5079857d3c8bca262d417f7268c2e3a  raw_responses.jsonl

Questions or corrections: info@5wpr.com
