Publishers Index 2.0: CNET and Vogue Tie at the Top
Evidence pack, 5W Public Relations Research

Measured: November 4, 2026 · 24 questions × 3 runs · 288 AI answers
This pack holds the measurement data behind the report. Every number in the report can be
recounted from these files. Counts in the report come from summary.csv and per_engine.csv.

Files:
- summary.csv: One row per tracked name: answers naming it, appearance rate and 95% interval, first-mention position, own-domain citation, citation share, Google AI Overview counts and five-engine totals.
- per_engine.csv: The same counts split by engine (ChatGPT, Claude, Gemini, Perplexity).
- significance.csv: Pairwise comparisons between the leading names (z-test, p-value, whether the 95% intervals overlap).
- sources.csv: Cited domains: number of citations, share of all citations, and how many answers cited each domain.
- entity_rollups.csv: Spellings and name variants counted together with each tracked name.
- unmatched_names.csv: Names that appeared in answers but were not on the tracked list, unfiltered, with answer counts.
- status-decisions.json: Decisions on names in transition (mergers, renames), with the source used.
- trials.csv: One row per answer: engine, question, run, names found, citations, measurement time.
- raw_responses.jsonl: The full text of every answer and Google AI Overview, with its citations, one JSON record per line.

SHA-256 checksums:
944a3bdb49bf1f72152e576f2ff6817c7b81bcf68dffd5540ab9cfa5e0124cef  summary.csv
55e315f963dccd6acdd738d81ae4d1117f5dc755e0d50ee6276ce30fa075595f  per_engine.csv
fa469585999ce87971782efe318080760211e8299734d229a3184381a28677b7  significance.csv
5a3573e02246b0a87181712c1a392f9f2693a3bc48845232d364ee10a5fca218  sources.csv
6bc0d17532fa2c930bed051f929d6ff5277dbd80fe42540ddb7b997826b92db5  entity_rollups.csv
82ff3489a415ad0e6e722b17f4f711d1a9301ee94f5acc9963b14c2fcb3523bd  unmatched_names.csv
8def058a48eb28b5855755148c9fdbaf37c61b59e61cd658346e9e3a53c18d51  status-decisions.json
d5483d98a02d15d8d3b0cc7f2d5b4ad52872aa6635d96b7df098e0f4aac540b7  trials.csv
9576677c18f2f910d7b177c35558fa66b85fd04c402fd4b2e3d0a00a9a6b2c22  raw_responses.jsonl

Questions or corrections: info@5wpr.com
