Funeral Index 2.0: SCI Named in 38.5% of Answers
Evidence pack, 5W Public Relations Research

Measured: October 28, 2026 · 24 questions × 3 runs · 288 AI answers
This pack holds the measurement data behind the report. Every number in the report can be
recounted from these files. Counts in the report come from summary.csv and per_engine.csv.

Files:
- summary.csv: One row per tracked name: answers naming it, appearance rate and 95% interval, first-mention position, own-domain citation, citation share, Google AI Overview counts and five-engine totals.
- per_engine.csv: The same counts split by engine (ChatGPT, Claude, Gemini, Perplexity).
- significance.csv: Pairwise comparisons between the leading names (z-test, p-value, whether the 95% intervals overlap).
- sources.csv: Cited domains: number of citations, share of all citations, and how many answers cited each domain.
- entity_rollups.csv: Spellings and name variants counted together with each tracked name.
- unmatched_names.csv: Names that appeared in answers but were not on the tracked list, unfiltered, with answer counts.
- status-decisions.json: Decisions on names in transition (mergers, renames), with the source used.
- trials.csv: One row per answer: engine, question, run, names found, citations, measurement time.
- raw_responses.jsonl: The full text of every answer and Google AI Overview, with its citations, one JSON record per line.

SHA-256 checksums:
e28f328d359ca911aaa29c8bcebf0cd7c94b021fa438275771e3ea6e19f8db9c  summary.csv
5ca76261576318a6830e3da3672daa67ee9b3cc1def479028aa50679b7ec2a57  per_engine.csv
ac959e6f37ebd854168580b8bb3bc617bfea016a072b8bea1e42073de9c080d6  significance.csv
01097893bc3b765db9495bff94e5eb2626df17a7d2d74411453f019828eb468e  sources.csv
54d99065df66eec870851992c6be8031b6b2eb34296a5f4a931af02c2ce399c9  entity_rollups.csv
55a1df44c1f83ffcf944f5f664465f4e4a56349aa8ec39852367daa6074dc280  unmatched_names.csv
060a9eecf2f395d48965234fc3820987d311ab0934d5507ce22d67e9b5d02569  status-decisions.json
51647dbb6cf2b6f083ccf53d99d6db6589a58f962ebd2fa84fd94949239781da  trials.csv
9b75b615e202b5740e59a54a0c14a60d10019c70ce44dabcaa4bc65f3af87a59  raw_responses.jsonl

Questions or corrections: info@5wpr.com
