Celebrities and AI Index 2.0: Kutcher and will.i.am Lead
Evidence pack, 5W Public Relations Research

Measured: October 30, 2026 · 24 questions × 3 runs · 288 AI answers
This pack holds the measurement data behind the report. Every number in the report can be
recounted from these files. Counts in the report come from summary.csv and per_engine.csv.

Files:
- summary.csv: One row per tracked name: answers naming it, appearance rate and 95% interval, first-mention position, own-domain citation, citation share, Google AI Overview counts and five-engine totals.
- per_engine.csv: The same counts split by engine (ChatGPT, Claude, Gemini, Perplexity).
- significance.csv: Pairwise comparisons between the leading names (z-test, p-value, whether the 95% intervals overlap).
- sources.csv: Cited domains: number of citations, share of all citations, and how many answers cited each domain.
- entity_rollups.csv: Spellings and name variants counted together with each tracked name.
- unmatched_names.csv: Names that appeared in answers but were not on the tracked list, unfiltered, with answer counts.
- status-decisions.json: Decisions on names in transition (mergers, renames), with the source used.
- trials.csv: One row per answer: engine, question, run, names found, citations, measurement time.
- raw_responses.jsonl: The full text of every answer and Google AI Overview, with its citations, one JSON record per line.

SHA-256 checksums:
292f4c9597122086b512699bec507206d6985c34fcb0f6b1679de6329235f532  summary.csv
e4c6e8c7d2275b64d0324ac65fd8746b31756cfe0f88aa9cad1a164584d5da07  per_engine.csv
cfeaecaeffde82b5829e70d04a307b060811c4e939e16313453d80cbcac4286b  significance.csv
415143e4a229daccbe27d233f287e950b0703038e14536bff3242ad0192b5b62  sources.csv
03b02097f15690d1eaa27eaf88eceebf38f6d1c87142cff6fdf67a857df4043e  entity_rollups.csv
639f789493c608ef7145c2b3ea8a1733d3edf61b97879399cdf110fd31aa95cb  unmatched_names.csv
5ff18c50d612aa9b31a200d219e87da19560d49e2d45c4d0fcc54774769806ca  status-decisions.json
cf57706326847ff9a66107350b5b26b05c7f3fd1a7fc228a9c036e2e90a7a435  trials.csv
8d089050bd0aaca085872767373ee695ca303629b8ebb2709db5d97d2cba9709  raw_responses.jsonl

Questions or corrections: info@5wpr.com
