Luxury Watches Index 2.0: Rolex Leads AI Answers
Evidence pack, 5W Public Relations Research

Measured: November 1, 2026 · 24 questions × 3 runs · 288 AI answers
This pack holds the measurement data behind the report. Every number in the report can be
recounted from these files. Counts in the report come from summary.csv and per_engine.csv.

Files:
- summary.csv: One row per tracked name: answers naming it, appearance rate and 95% interval, first-mention position, own-domain citation, citation share, Google AI Overview counts and five-engine totals.
- per_engine.csv: The same counts split by engine (ChatGPT, Claude, Gemini, Perplexity).
- significance.csv: Pairwise comparisons between the leading names (z-test, p-value, whether the 95% intervals overlap).
- sources.csv: Cited domains: number of citations, share of all citations, and how many answers cited each domain.
- entity_rollups.csv: Spellings and name variants counted together with each tracked name.
- unmatched_names.csv: Names that appeared in answers but were not on the tracked list, unfiltered, with answer counts.
- status-decisions.json: Decisions on names in transition (mergers, renames), with the source used.
- trials.csv: One row per answer: engine, question, run, names found, citations, measurement time.
- raw_responses.jsonl: The full text of every answer and Google AI Overview, with its citations, one JSON record per line.

SHA-256 checksums:
4b6a2d543f3cfb6f24546eb66eb09254baa349be5ef9adad8f7c1c0a1ff0d853  summary.csv
510b14079428ae94c76e96badecba3cfd2d99b2cb537ffbac2896a3088fa6c04  per_engine.csv
31b34f3d12ae53367f2c8b5a80e141b81290d6fc6640ea7981e773b3de507c91  significance.csv
0166dd6f4295b7c5e428f7e57e0917bd993fcc948eed05afa04a61f765b68251  sources.csv
c1a201051c9891c7ef64060c744bcb93923982215a9bac17ceb68170626b123a  entity_rollups.csv
389156f4c6b4f5bec67f1e57ec07dc84d7ef5c2b2e38c2f3e6ad6a7e0f2136e4  unmatched_names.csv
ed1db4c2faba90917a38fd4571d7e630ec7c6c80b68705e4a933b4b017564795  status-decisions.json
208afdaad1b1983f13688d56fddebf500d21b68e9d213d93d0ab35b70124772e  trials.csv
0eaba81fede672cd73566a76b5c08646e0765b75aeda61ea3c8701832497eac3  raw_responses.jsonl

Questions or corrections: info@5wpr.com
