Family Offices Media: Which Names AI Engines Give When Asked About Family Offices
Evidence pack, 5W Public Relations Research

Measured: October 26, 2026 · 24 questions × 3 runs · 288 AI answers
This pack holds the measurement data behind the report. Every number in the report can be
recounted from these files. Counts in the report come from summary.csv and per_engine.csv.

Files:
- summary.csv: One row per tracked name: answers naming it, appearance rate and 95% interval, first-mention position, own-domain citation, citation share, Google AI Overview counts and five-engine totals.
- per_engine.csv: The same counts split by engine (ChatGPT, Claude, Gemini, Perplexity).
- significance.csv: Pairwise comparisons between the leading names (z-test, p-value, whether the 95% intervals overlap).
- sources.csv: Cited domains: number of citations, share of all citations, and how many answers cited each domain.
- entity_rollups.csv: Spellings and name variants counted together with each tracked name.
- trials.csv: One row per answer: engine, question, run, names found, citations, measurement time.
- raw_responses.jsonl: The full text of every answer and Google AI Overview, with its citations, one JSON record per line.

SHA-256 checksums:
966354f33e88d2d7c50a122e6c3e897b57b5f2d4ce4d6538947dad4fc1e42b61  summary.csv
7d2dd6d87c9bf7c5b3d38337437749f46b8dad69282aa1a2d5684c9788802314  per_engine.csv
f9ff5e29b55f5ddf3a5f20074d71b764341575a6bb75947d80f35a6bbb318d1f  significance.csv
c82dead4282357fe09df2ea32d08ebc4491ab70626b064df2a7d077817709d51  sources.csv
f6f1138d894b367d8b5e0485fe5a566aed09eef7a77487db7712aa40b732f85f  entity_rollups.csv
be0e8a27278e94cd17aa64d085cea6244558ad5cc3807c0d68f1ad0da408606f  trials.csv
2dbeb52c47bd6389c21d2994cfa6c5905cc7fe4d6541ff11f1e1159106549d3e  raw_responses.jsonl

Questions or corrections: info@5wpr.com
