Sports Betting Index 2.0: DraftKings and FanDuel Lead AI Answers
Evidence pack, 5W Public Relations Research

Measured: October 28, 2026 · 24 questions × 3 runs · 288 AI answers
This pack holds the measurement data behind the report. Every number in the report can be
recounted from these files. Counts in the report come from summary.csv and per_engine.csv.

Files:
- summary.csv: One row per tracked name: answers naming it, appearance rate and 95% interval, first-mention position, own-domain citation, citation share, Google AI Overview counts and five-engine totals.
- per_engine.csv: The same counts split by engine (ChatGPT, Claude, Gemini, Perplexity).
- significance.csv: Pairwise comparisons between the leading names (z-test, p-value, whether the 95% intervals overlap).
- sources.csv: Cited domains: number of citations, share of all citations, and how many answers cited each domain.
- entity_rollups.csv: Spellings and name variants counted together with each tracked name.
- unmatched_names.csv: Names that appeared in answers but were not on the tracked list, unfiltered, with answer counts.
- status-decisions.json: Decisions on names in transition (mergers, renames), with the source used.
- trials.csv: One row per answer: engine, question, run, names found, citations, measurement time.
- raw_responses.jsonl: The full text of every answer and Google AI Overview, with its citations, one JSON record per line.

SHA-256 checksums:
331ac0bf4001872ea42b994d178fa195db7fd4b316439d70fc4903f5276de64f  summary.csv
2211875783999201431f66b63d340cd1b3b28eead22507ff1bf964d3f001bb38  per_engine.csv
870da9c70eec56853889dcc9f09cc4ac4b204d517e296a99ba6b8a31b54e2c0b  significance.csv
ecafc06e20e68465c6f873f38574a0913433756c623f24b1e1a32c420fd2d0a9  sources.csv
152b9d53bbd5374d833a0f855b5043330a5070a860461b19270cbcee31930173  entity_rollups.csv
5bfc0b73816280b2589388a140664820ef54a46cbfcb272a9da608079885e7dc  unmatched_names.csv
4f53cda18c2baa0c0354bb5f9a3ecbe5ed12ab4d8e11ba873c2f11161202b945  status-decisions.json
93a6b69df8b05923b5163a6f35018a476cd6793ca28228d69939f248e37daaac  trials.csv
9bf5e0355082013a6212897b11fd81dea2cc6785e27572cb1a84b1b784ccb57d  raw_responses.jsonl

Questions or corrections: info@5wpr.com
